I’ve been doing a lot of thinking lately about the power of love over fear. As someone that has spent a good deal of my adult life working in Marketing and Advertising, it always stops me dead in my tracks when I see an interesting new marketing strategy. I stop, contemplate, assess, and my statistical mind goes crazy analyzing possible results, trends and outcomes. I get excited and love to see a new branding strategy, technique, or someone thinking “outside the box”.
It probably doesn’t come as much of a surprise to you that I’m frequently disappointed in the “end game” of advertisers. So many brilliant minds at work with so much opportunity to impact the world, and unfortunately, the trend is to build fear and tell us we are less. But, I feel like this is only the trend in the marketplace. I believe in the good of the human spirit. I believe that we all mean well. We just get a little lost, mixed up, confused.
Lately, I can’t help ponder this question:
What would the moral structure of our country look like if our brilliant advertisers, marketers, and product promoters promoted love first? What if they sold us products by reminding us to love ourselves for our exquisite perfection – rather than despise ourselves for our human qualities. What if we started promoting public service announcements displaying kindness, love, laughter, joy?
How would it change the mindset of the people? How would it change the dreams of our children?
What would become possible with a simple shift in the constant programming we receive? Yes, we can find positivity – but you have to make an effort. Which means that the people that choose to find love, peace, joy, usually do. If you look, you can find beautiful ideas, images, thoughts, for free on the internet and in the world around you.
But what if it never occurred to you to look? What if all you can do is breathe? Most households still spend many hours each week watching TV, what are the themes they are being exposed to? Last time I checked it was pretty challenging to find something uplifting to watch on network TV. Most shows are either SVU quality (i.e. glamorized rape and murder) or Reality based (i.e. let’s all make fun of someone and laugh at another’s weakness, insecurities, imperfections).
What does that do to the way we speak to ourselves? To the world we expect to see each day?
How quickly could we actually change the world if we changed our programming? Would you guess that Thailand is light years ahead of the U.S. here? Check out this commercial. I love it so much. I love it so very, very much. But mostly, I love the person that came up with the idea. I love the creative team that dared to dream. I love the person that spoke up and did something different. This concept probably started with someone being brave enough to risk rejection in exchange for something beautiful.
What do you think?
Today, commit to beauty. Commit to praise yourself. Allow yourself to love every person you meet especially those that are most unkind. But most of all, notice the little voice in your head when it tells you that you aren’t enough. And remind it that you are. You are a good person. You are perfection. You are love. You can change the world.
Create your sunshine life with Love. Tell Fear to piss off. We got this. And we have each others back. And life is so truly beautiful.
Clover Sunshine
Sunshine 